Thursday, 13 May 2010

George Saunders on advertising

This article is the second of 3, in which george saunders discusses the "utter stupidity of advertising". He talks about living in a world dominated by advertising, using an exaggerated example of a manger scene that has been sponsored by a number of different companies and corporations. He then goes onto to talk about making an advert for his own column, using it to show how he feels Americans are easily influenced by what is shown on telly. The idea of the USA that he gives is one of an image obsessed culture, in which "nobody reads anymore", and whose behaviour is governed by what is shown to them.

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