American consumers are notoriously known for wanting the latest gadgets and technology. I have chosen this website to represent the idea of America as "new" and "exceptional" as it highlights how home entertainment is constantly evolving to the point that affordable cinema istallataions in the home are rapidly becoming a realistic prospect.
The most recent article on the website covers the "Installation of the Year Awards 2009" and features innovative home theaters. They are presented a way in which appeals to a wider market than just affluent people. Similar to how video technology has advanced from VHS to DVD and now Blu-Ray, televisions are constantly adapting too and the cinematic experience at home is becoming ever more authentic.In LETTER III of Letters From an American farmer, J. Hector St. John Crevecouer describes "natural genius" and "traces in their works the embryos of all the arts, sciences and ingenuity" in reference to American settlers in 1782. These quotes push the point across that settlers in America were modern thinkers, always progressing and thinking about the future with hope and ambition in mind. This idea can certainly be applied to designers within the technology industry today, but rather than products being made out of just technical innovation, their production are mostly driven by the consumer's desire for wanting more advanced products.
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