Wednesday, 16 December 2009
I decided to use the comapany's, Abercrombie and Fitch advertisement as an example of an contemporary consumer item. The company originates in America and began in the 1980's. The reason i chose this company and this advert was to demonstrate the views that are held in america and the world today. This advert seems to put across the idea that model-like people should be wearing this clothing. The image of a young, atheltic male and female modelling the clothing gives the impression that people of similar shape and statute should be wearing the clothes. what isnt shown in the advert is how expensive the clothing is. As such the advert is appealing to the young, middle class, 'acceptable sized' people of america and europe.